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Jelly Belly Art to Make a Splash at SeaWorld®

Approximately 30,000 Jelly Belly Jelly Beans Will Create Portraits of Endangered Species

FAIRFIELD, CALIF., Sept. XX, 2013---Up close, the collection of Jelly Belly® jelly bean flavors are neatly tucked together in such a tight formation, they resemble pixels on a screen. Take a few steps back and – like pixels – those small, humble jelly beans form a large, colorful image. This is the simplistic beauty of Jelly Belly Art. Beginning next month, Jelly Belly Art featuring endangered species will debut at each of the three SeaWorld® parks across the country.

As part of three live events, Jelly Belly artist in residence, Kristen Cumings will use an estimated 30,000 Jelly Belly jelly beans to create the first three mosaic portraits of endangered animals. Next month, she will tour all three SeaWorld parks where she will create a majestic hawksbill sea turtle in San Diego, Calif. on October 12-13, a great green macaw in San Antonio, Tex. on October 19-20, and a lively northern rockhopper penguin in Orlando, Fla. on October 26-27. The selection of these animals echoes the SeaWorld commitment to blend imagination with nature to enable its guests to celebrate, connect with and care for the natural world.

Once complete, these art pieces will travel together for display at each SeaWorld park throughout 2014.

The concept of Jelly Belly Art was created in 1982 when San Francisco artist Peter Rocha created a portrait of President Ronald Reagan – a famous fan of Jelly Belly jelly beans. Today, Cumings uses a mosaic approach, placing each Jelly Belly bean by hand to produce a work of art that looks more like oil on canvas than thousands of individual jelly beans. In 2009, Jelly Belly Candy Company commissioned her to create a portrait of a grizzly bear, and in 2010 she was tasked with recreating some of the world’s most well-known works of art for the Masterpieces of Jelly Belly Art Collection, including such icons as Leonardo da Vinci’s Mona Lisa and Vincent Van Gogh’s Starry Night.

About Jelly Belly Candy Company:

Jelly Belly Candy Company makes the taste defining Jelly Belly jelly beans in more than 100 flavors and an ever changing array of new flavors and limited editions. The company that put the gourmet jelly bean on the map became known worldwide when Jelly Belly beans were taken to the White House during the Ronald Reagan administration. Today, Jelly Belly beans celebrate more than 30 years of fun and flavor, and are the leading jelly bean brand. For additional information, contact the Jelly Belly Hotline by calling (800) 522-3267. Connect with us on Facebook and Pinterest.

About SeaWorld:

SeaWorld Parks & Entertainment inspires millions, through the power of entertainment, to celebrate, connect with and care for the natural world. The Company has been creating innovative entertainment experiences that blend imagination with nature for more than 50 years and is best known for its 11 U.S. theme parks, attractions that hosted more than 24 million guests in 2012 and include the beloved SeaWorld®, Busch Gardens® and Sesame Place® brands. The parks offer guests a variety of up-close experiences, from animal encounters that invite exploration and appreciation of the natural world, to thrilling rides and spectacular shows. In 2011 SeaWorld Parks & Entertainment began expanding its popular brands into media and entertainment platforms to connect people to nature and animals through movies, television, and digital media; plus began developing new lines of licensed consumer products.

SeaWorld Parks & Entertainment is one of the world’s foremost zoological organizations and a global leader in animal welfare, training, husbandry and veterinary care. The Company maintains one of the largest animal collections in the world and has helped lead advances in the care of species in zoological facilities and in the conservation of wild populations. SeaWorld Parks & Entertainment also operates one of the world’s most respected programs to rescue and rehabilitate ocean marine animals that are ill, injured and orphaned, with the goal of returning them to the wild. The SeaWorld® rescue team has helped more than 22,000 animals in need over the last four decades. SeaWorld Parks & Entertainment employs more than 21,000 people nationwide.

About Jelly Belly Art:

Jelly Belly Art was the brainchild of San Francisco artist Peter Rocha, the self-proclaimed king of Jelly Belly art, in 1982. After President Reagan publicly expressed his fondness for Jelly Belly beans, artist Rocha tried some himself. He was immediately impressed with the range and brilliance of the colors of the beans. He began with rough pencil drawings using photographs of the subjects. He then painted a tight color composition and finished his unusual work by applying a mosaic of Jelly Belly beans.

The Jelly Belly Collection includes portraits of Elvis Presley, Abraham Lincoln, George Washington, Ronald Reagan, Amelia Earhart, Laurel & Hardy, James Dean, a Native American chief, Pope John Paul II, Martin Luther King Jr., the Statue of Liberty, the Marilyn Monroe, Asian “good luck” Dragon and others.

In 2010 the Guinness World Record was set in Shanghai for the largest candy art. The 39-foot-long art piece is made of 629,000 Jelly Belly beans and was on display at the 2010 Shanghai Expo.

About Kristen Cumings:

Kristen Cumings is a California artist who lives with her husband, two kids, and dog. She is a painter and illustrator fascinated by portraiture of people and animals. She works in a variety of media and her work often employs strong colors, an excellent foundation for her experimentation with colorful Jelly Belly beans. Her art has been shown in galleries, entered in art competitions and included in private corporate collections.

In 2009 Kristen Cumings was commissioned by Jelly Belly Candy Company to make a tribute to the American grizzly bear using only Jelly Belly jelly beans. The 6-foot-tall portrait made of 14,000 Jelly Belly beans was the first Jelly Belly Art piece to be made in public when the artist created it over several weeks at the California State Fair.

A year later Jelly Belly commissioned a series of sweet replicas of the world’s greatest art made with company’s well known jelly beans, dubbed “Masterpieces of Confectionery Art”. The first candy mosaic Cumings produced was Da Vinci’s masterpiece Mona Lisa. The Jelly Belly Mona Lisa is reflective of what art historians believe the original colors may have looked like before almost 600 years of wear and tear. Almost triple the size of the original, the final sweet portrait’s size was necessary due to the size of the individual jelly beans being used.

She went on to create seven more sweet art pieces, including Girl with a Pearl Earring by Vermeer, Starry Night by Van Gogh and American Gothic by Grant Wood. The final pieces reside in the private Jelly Belly Art Collection and are often toured in public exhibitions.